Read Time: 3 Minutes
What do you want to be when you grow up?” is a common question asked of kids. Firefighters, teachers, and doctors are all examples of responses one might hear. But what if that question was posed to business owners? What type of business do you strive to be? Answers might include best in class in service, product excellence, culture focused, team oriented, etc.; frankly, most businesses would probably desire to achieve all of those, including dozens of more higher-acclaimed qualities. However, it is imperative a business identifies who they are and what they stand for; their ultimate success depends on a clear initiative and awareness of their objectives, strengths, and opportunities.