April 17, 2012

Daily five-minute huddles and employee-led wellness seminars are just a couple of ways Fusion OEM President and founder, Craig Zoberis, is working to establish a unique corporate culture. With the changes Fusion will be rolling out, Zoberis hopes to not only enhance the working environment for his current staff, but attract a new crop of talented individuals as well.

“We’re a growing company, so we’re looking to acquire new people, but it’s important to make sure they are the right people for the organization,” Zoberis said. “Our people are our product.”

Situated in a cozy office park in Burr Ridge, Zoberis’s 10-year-old company has consistently found ways to distinguish itself in the bustling world of manufacturing over the years. In 2009, when many businesses nationwide were fighting to stay afloat, Fusion was being recognized as the “Fastest Growing Manufacturer in Illinois” by Inc. Magazine. Helping foster that growth was Fusion’s ability to take waning products still in demand and find new, innovative ways to manufacture them.

The following year, Zoberis unveiled his “open book” pricing strategy, which outlines all costs for customers and offers transparency that can’t be matched by overseas manufacturers. Most recently, Fusion was recognized in the Small Company category at last month's 22nd Annual Awards for Business Excellence sponsored by the Daily Herald Business Ledger.

In keeping with his translucent approach, Zoberis’s next project involves a complete re-vamping of his current company website. Zoberis plans to replace a majority of the text on his site with videos that will be utilized to help exhibit the people of Fusion, in addition to its products.

“We want videos that showcase our uniqueness,” Zoberis said. “We’re selling the jobs at Fusion. Customers are buying our talent. The videos will be about people. We want faces, not just machines. We have a young staff, so we want people to see the different demographics and diversity.”

With a long-term goal to double the size of the company to nearly 100 employees, Zoberis is working to put the right pieces of the puzzle in place, beginning with hiring a full-time human resources manager to help find the best talent for Fusion.

“We’re trying to find people for the organization who are looking for more than just a job,” Zoberis said. “We hope to not only train people, but mentor them in all aspects of their life not just their career. The videos will help display that as well as show it’s a fun and exciting industry to get involved in. We make things. The only way we can grow as a company is by having more people working on stuff."